Jump Out!

Yesterday I flew from the UK to Germany to have the first meeting this year with a client that I last worked for ten years ago.  Getting up at 4.00am and struggling through the security gates which reminded me of a cattle ranch and then twisting and turning through the duty-free glitter path that is the only way to get to the plane at Stanstead Airport, I took a short 20-minute taxi ride to the client’s office that turned out to be more expensive than the flight itself!  It was a beautiful day and I had a good two hours before the meeting to walk down memory lane.  I needed to make sure I was energised and that my mind was clear.

The most surprising thing for me was that the  client faced pretty much exactly the same challenges that they faced when I was last there.  It was like seeing an old friend in the street that I had not seen for a while and saying “Wow!  You haven’t changed a bit!”  They were stuck in a rut.  And what is more, they acknowledged the fact.  It got me thinking: how difficult it is for all of us (and large organisations in particular) to adapt and change.

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Whilst chatting to a friend today, the exact same thought arose in a different way.  We were reflecting on what we had achieved in 2015 and what 2016 holds in store for us.  Like wine, we tend to describe the past year as a “good year” or a “difficult year” or even an “annus horribilis” – depending on what has happened.

I think I would call 2015 a year of transition.  What one word would describe this year for you?

Yet another friend said that their work has gone very well in the past year (to the detriment of everything else) and that he was way off on the objectives he had set himself which were to spend more time with his family.  Success is both personal and relative – not just from individual to individual – but also in terms of the emphasis we put on specific relationships and projects.  Everything has an opportunity cost associated with it.  Life is a balancing act.

For example, in the first six months of this year, I became very distracted by a project which meant that I took my eye off the ball for several other things in my life – both personal and business.  Setting a balanced set of aims and objectives at the start of the year is so important.  Reflecting on the objectives that I set myself at this time last year, I completely underestimated the passion that I had for this unplanned distraction.

Understanding the dependencies and trade-offs that need to be made is so important.  Yet we are emotional creatures and can often be overtaken by distractions and unpredictable events that come at us from stage left.  Planning for unexpected turns is also important.  As the great Peter Drucker said: “It’s not the plan that’s important, it’s the planning.”

Fish Out of Water

But perhaps the most difficult thing in all of this is to break old habits.  This is the case with my client in Germany – and is also so true of  myself as we move into 2016.  In order to change, you need to jump out of an existing pattern and create a new pattern – like the goldfish jumping from one bowl into another in the picture.

Some say that if you practice a new habit for 30 days, then it will stick.  I tried that by giving up alcohol for 6 weeks in mid-October.  Those friends who got a bit worried need concern themselves no more!  I started again last week.  Which just proves that the 30-day rule doesn’t work!

The creation of a new habit requires the displacement of other habits that you need to stop.  And it needs to happen so that the new pattern becomes unconscious behaviour.  Yet, when you jump to a new habit pattern, it can be quite lonely for  a while.

Unless you can create a substitute pattern that is more fulfilling and purposeful, the tendency is to jump back to what is familiar.  All the 12-step programmes understand that.  The first step is always to admit that you are powerless to the particular addiction or pattern.  In doing so, you become conscious of it and can change it.

Think about it.  Which patterns do you want to dissolve or move away from in 2016 to give yourself more time to do the things you really want to do?  What entrenched (perhaps unconscious) patterns do you want to jump out of?  Write them down and share them with a close friend or relative.  Get some support on the shift to a new pattern.  It is much easier like that!

That’s what I hope to do with my German client.  Given that they are conscious and want to change, we will start by describing the new fish tank.  All the good things about the new environment and the benefits of being there.  Then finding one or two fish that will make the first jump.  A bit like “Finding Nemo”.  The good news is that there are plenty of fish to choose from and I believe that, 10 years on, the temperature in the current tank is a bit too warm for comfort.

Please comment if you see any other analogies or have any relevant stories to tell!  In particular, let us know what patterns you want to jump out of and let us know how you are thinking of doing it!

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To bomb or not to bomb. That was the question.

The arguments raged for ten hours in the House of Commons.  The vote was cast.   The MPs agreed by a sizeable majority that it was a good thing to let the Royal Air Force bomb Syria.  A few hours later, the Tornado Jets were set loose like the dogs of war.

Tornado

The rest of the country stood by like a confused onlooker.  Whatever your beliefs, whatever your fears, however good your knowledge of the situation: none of those would count.  In May, the UK’s democratic system transferred our voting rights for another five years to a bunch of elected MPs to take nearly all decisions on our behalf.  We’ll all get a vote on whether or not we want to stay in Europe – but that will be equally confusing too.  Just like the Scottish No vote last year.

David Cameron’s timing for the bombing Syria vote was lucky.  The Paris atrocities a couple of weeks ago certainly added considerable weight to the case.  His party held the line, and increased a narrow Tory majority by doing whipping deals with selected allies and the vote for the “ayes” was further buoyed-up by the schism in the Labour party.  So the “ayes” had it and the NATO alliance held together because that’s what allies do.  Stick together in hard times.

What other solutions were put forward?  What other creative ideas were framed?  What other, more effective ways of preventing further bloodshed were considered?   What were the real options to stop further escalation the a tit-for-tat of a bomb in a beach resort or another vulnerable European city versus drone attacks and bombing raids on strategic Daesh targets in Syria?

I remember visiting Beirut for a day in 1978.  I was in transit from Egypt to Cyprus.  Middle East Airlines put me up for a free night in a four-star hotel as part of the deal of flying via their country.  It was a great deal for the penniless student that I was at the time.  I took a taxi around the central part of the city on the way back to the airport.  On every street corner there was a burned-out armoured car and a different faction guarding their patch.  Nothing much seems to have changed since then.

The UN Climate Change Conference, which started in Paris this week, has given some hope that we might be reaching a level of consciousness that understands that climate change is going to continue to hit random parts of the world as a knight moves around in a game of chess.  Although ridiculed by some newspapers for his views, I can see the connection that Prince Charles made about climate change causing drought in Syria which in turn causes a shortage of natural resources (like water),  which in turn cause a refugee problem in South Eastern Europe.  The world is so connected now – more than it ever has been, perhaps.  It is the butterfly effect in action.

We need to think differently and organise ourselves differently if we are going to solve the complex problems that the world is currently facing.  I used to think that X causes Y was the only way to think.  I’m not so sure anymore.  Just look at the weather.  Everyone’s weather in the world is apparently affected by changes in water temperature just off the West Coast of South America with the El Niño effect.  And so it is with international politics and relations: everything is connected.

I’m sure computer modelling and technology can help here – but we need a lot more than “big data” and analytics and advanced aerial killing machines directed from many thousands of miles away to solve these problems.  In particular, we need to understand that each of the world’s primitive fragile systems of fresh water, clean air, natural energy resources and inhabitable land are themselves so interconnected that together they will have the greatest impact on the world’s population migration and quality of life of all of us in the coming twenty to thirty years.  Southern Europe is currently under siege from migrants who themselves are refugees from a part of the planet that is fast burning-up.  Areas which have traditionally sustained life, but which can no longer do so.

What to do?  Commentary by analysts simply isolate the issues.  Linking them together does not seem to happen so much.  It might be my associative mind, but the inter-dependencies BETWEEN the systems mean that the gaps between the systems might just hold the answers.  As regular readers will know, one of my favourite expressions is that: “the answer lies in the space between”.

On first glance, it was very encouraging to see Mark Zuckerberg give up 99% of his fortune to charitable causes.  Line up all the rich kids and strip them of 99% of their fortunes.  Job done!  Yet, reading between the lines, the vehicle Zuckerberg will use will be a limited liability partnership (LLP), not a charitable foundation.  The LLP will be allowed to lobby, make a profit and won’t have to give away a pre-determined amount of cash to other charities every year.   Smart man, Zuckerberg.  Maybe he is onto something.

It is time to think afresh about how we take decisions and how we control the excesses – whether they be banking bonuses, lobbying for vested interests or pollution.  Relying on individual human nature won’t solve these problems.  Traditional economically-driven regulation won’t hack the course either.  The current systems are so stuck in the past; they need a complete rethink.

Waging war by throwing deadly flying machines at an enemy who can only fire back with machine guns and suicide bombers will only dig us deeper into the proverbial.  It may well take Zuckerberg, Gates and a few others with purposeful family-centric LLPs to crack many of the problems that our more outdated institutions have failed to solve.

Then again, I suppose that rich families and the dynasties that they create have always ruled the world.  All other structures are impermanent, insignificant or mouthpieces of the ruling classes.  Mr Zuckerberg for President, anyone?

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Acting On Purpose: A Twin-Edged Sword

Picture the scene.  A young child who has done something wrong.  A parent standing tall over the child looking on in disgust or anger.  The young child cowering, knowing that they should not have done it – whatever the act was.  The parent erupting: “You did it on purpose, didn’t you?”

Doing something on purpose, in this case, is doubly bad.  It adds to the criminal act because it was “on purpose”.  It is the difference between manslaughter and premeditated murder.  Somehow, when a crime is committed, when it is done “on purpose”, then it is so much worse and carries a heavier penalty.
Picture another scene.  A company gets amazing results.  Profits are up.  Revenues are up.  The workforce has high morale.  The CEO is asked: “Why are you are doing so well?  How did you make so much profit”  He or she answers “Our primary objective isn’t to make a profit – although it is nice to make a profit so we can develop better services for you.  The main reason that we are doing so well is that we are all in service for a higher purpose”.

Think of some recent technology successes: Google and Apple.  Each one highly profitable, yet much more importantly, each one serves a higher purpose.  “Do no evil”.  “Putting a ding in the Universe”.  Interestingly, in its early days, Microsoft had the mission of putting “a computer on every desk and in every home”.  In 2013, Microsoft changed its mission to “morph from a software company to a devices and services company”.  In doing so, their purpose became clouded (literally) in confused corporate-speak and financial engineering.  As soon as the purpose (or mission) is framed in terms of profit or puts shareholder returns above everything else, the writing is on the wall that the organisation to become less successful.

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Such a powerful phrase it is, then. “On Purpose”.  It shows premeditated intent.  Driven by purposeful desire, it can create extraordinarily beautiful things.  It also drives people to follow great leaders – not because of the ego or personality of the leader, but because the whole tribe/team/organisation believes in a higher purpose beyond the power of a single human being.  It is why great religions have such enormous followings.  Abraham, Buddha, Christ and Mohammed.  Each, in their own way, started a religion which today still have many followers.

Purpose also drives revolution and could be seen as the lifeblood of change.  The events in Paris last week were a tragedy, attacking the French libertarian belief system to its core.  The repercussions are still to be played out in terms of hardening European borders, increasing the checks on people travelling to and from Europe as well as the need to control the mass migration to Europe from North Africa and the Middle East.  In some cases, it is a cash of ideas, ideals and purposeful intent.  In another, it is driven by a desire to find a better life for yourself and those who depend upon you.

However hard it is to imagine  a cause is so strong for someone to want to blow themselves up in martyrdom, history shows that there is nothing new to such an extreme act.  Religions are full of martyrs – often given god-like attributes after their demise.  For someone to die “on purpose” or in total alignment with their belief system is somehow at the extreme end of heroism and martyrdom.
Back to the first scene that I started with at the start of this piece.  What is most interesting is whether you saw yourself as the child, the parent or an onlooker?  Think about it!

At an individual level, many of my close friends in their late forties or early-mid fifties are in transition from a full-time career in corporate life to a much less secure “portfolio career” in post-corporate life.  Is it at times like this that you really do question your own purpose in life.  You think “what is this all about?”.  “Why did I spend over 10/20/30 years working for such-and-such a cause and end up with …..?”  It is a time for reflection and searching for a deeper meaning in your own life so that it can become more purposeful.

In thinking about your own purpose, I like to think of an analogy with the Global Positioning System or GPS.  I used to do offshore sailing back in the 1980s and early ‘90s – when the navigation was all based on charts using pencils and compasses and triangulation to work out where you are.  How the world has changed!  Via the GPS system, you can now know exactly where you are – even if it is thick fog outside.  A Guiding Purpose Statement (or GPS) should do the same for you at major transitions in your life.

Gps device on sailboat

Over the next few weeks, I am creating a programme to go deeper into some of these ideas.  If you would like to find out more, please do email me at: lorne(at)objectivedesigners(dot)com and I will send you an outline of what I am thinking about – plus a few questions that might help us create something that is a bit different and special.

The main purpose is to create a group that can support  folk as they transition from a more structured (corporate) part of their lives to a portfolio career where you have to take more personal risks and seek deeper meaning in what it is you do and how you express yourself.  I’ve been through it myself – and have some lessons I would like to share – but I am sure many readers will also have equally valid ideas and suggestions to help others through this period of their lives.

By the way, on my search for more meaning and purpose, I have come up with my own GPS: “To help people communicate more effectively”.  It helps me to bridge my interests in telecommunications, media,  marketing and conversational flow between systems.  I’m currently refining it to be a little more tangible, but it will do for the moment.  If I can help you in this mission – or, indeed if you can help me become more effective in my mission, please also email me!

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The Single Most Important Ingredient for a Great Product Launch

This week’s “Thursday Thoughts” is one in a series on Product Launches – a subject that I find fascinating and so important to growing a successful business.

So, what is the single most important ingredient of a great product launch?  We need to look no further than the film (or movie) industry – and to a quote Shawn Amos:

“Every major summer blockbuster that is released is essentially a product line being launched across multiple verticals. However, the centerpiece of the product launch is a big, beautiful story whose job is to entertain.”

I believe that the single most important ingredient for any successful launch is to frame a “big, beautiful story whose job is to entertain”.  Think about it.  A story that describes a personal journey.  Your personal journey with all the ups-and-downs and trials and triumphs that go to make us all human.

Our Story

And so, in the closing two days of Jeff Walker’s Product Launch Formula (a once-in-a-year opportunity to see the master in action), Jeff has offered two personal but quite different stories that show how changing the way you think about a product by re-framing it around a product launch can literally transform people’s lives.

The first story is from Barry who overcame a life-changing accident to go on and organise and teach those who make a living from entertaining.

The second is from Shelly – a very different story of a mother trying to juggle the three forces of family, paying work and passion.

Watch the videos and work out what you can learn from each of them.  See how the personal stories create a different way of thinking.  By building your business around a series of launches (and great stories), rather than flogging a me-too product, you can create a new sense of drive and momentum.  Think hard about how you can apply the learnings to (re-)launch your own products and services and create a new sense of purpose and heartbeat to your marketing campaigns.

Of all the research I have done into this area, Jeff’s strategies and teachings are second-to-none.  And it can be applied to book launches too!

If you think that there is value in digging deeper into the Product Launch Formula, then I thoroughly recommend that you sign up for Jeff’s programme – which will only be available for the next day or two.  Otherwise, you will have to wait another year for the offer to come around again!

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The Art & Science of a Successful Product Launch

Steve Jobs became the iconic figure standing in a black turtleneck sweater introducing the next wave of Apple’s innovation in the noughties.  Year-in, year-out, Apple perfected the pre-launch leaks, the launch itself and the post-launch record-breaking.  It is difficult to find another company that has done this so well and with such theatre.

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The challenge with online businesses is that the drama is more difficult to choreograph than pulling the world’s best tech journalists into a Silicon Valley theatre.  And yet there are many principles that can be carried over into the online world that work in the same way.  It goes something like this:

Pre-launch Information > Launch “Theatre” > Post-Launch Compound Growth

I have had the fortune of studying under a person for the past year that seems to have perfected the online product launch.  So much so that many, many other successful online coaches, consultants and trainers copy his techniques.  His name is Jeff Walker and his product is called the “Product Launch Formula”.

Once a year, Jeff generously presents his methods and approach in a set of three free online courses (which will be available for the next week or so) to those who are interested in learning more about this fascinating subject.  The third video also contains a very valuable Product Launch Blueprint which you can download and use in your own business.  It is a step-by-step guide that gives you a great framework that gives your clients fantastic value even before you launch your product!

I have seen the good, the bad and the ugly when it comes to online internet training – but I honestly have to say that Jeff is possibly up there with Steve Jobs when it comes to that cool, Californian way of explaining complex ideas in really simple ways that mere mortals (like me) can understand.

I thoroughly recommend that you try to watch Jeff’s three videos over the weekend so that you can go back to work on Monday to put a few of them into practice (or into your plans) to help you launch your next product, project or set of ideas.

Click on this link to access Jeff’s Product Launch Blueprint.  I’m sure you will find something of value.

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Zen and the Art of Business Conversation

It is August and the holidays are here!  For many, July and August are the months for rest and recuperation and spending time with family on holiday.  For those that live in the northern parts of the Northern hemisphere, it is a time for getting some sun on our skins before the longer winter months kick in again.
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For many, it is also a time of reflection.  For although the calendar year starts in January, September is the start of the academic year and August is the gap before the start of the new year.  I have found that many businesses are tuned to the academic calendar – either directly (like a University or School) or indirectly (because many of their employees have children who set a cycle in the family geared around their academic needs).
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So it got me thinking.  Most of my great ideas have come from a time when I am not thinking about day-to-day stuff.  Those magic, “Eureka!” moments when a problem you have been working on suddenly becomes solvable.
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By not being hampered by the grind of meetings, actions and to-do lists, we can solve old problems and creating new ideas.  Finding a gap in the year’s day-to-day grind to think big, think outside the box or just not think at all and let nature take its course often relaxes you in ways you can’t achieve at other times of the year.
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There is an old saying that God gave us two ears and one mouth so we can listen twice as long as we speak.  And so it is with the summer break.  There is a gap in proceedings where we can listen.  Not just listen to those who we work with.  But listen to ourselves.  Our inner mind.  Our inner bodies.  Our inner spirit.  We can refresh each other with the rest and easy living that we often over-ride in the rest of the year.
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So, back the Art of Business Conversation.  For my own part, I have been working on a new way to look at businesses through the conversations we have.  The Art of Business Conversation, if you like.  As simple as ABC.  Except it isn’t, is it?  It is quite complicated.
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There are several different types of business conversation (which I aim to explore more in future posts).  The most intense are often wrapped up in emotional outbursts or things unsaid.
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The key is to find space within the conversation to reflect.  On an annual cycle, this time of the year gives us time to reflect on the longer-term relationships we all have with the businesses and people we work with.  Either as employees; business owners; customers; suppliers; that funny, over-used word “partners”; or simply the friends and relations that weave in and out of those conversations.
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And that is where the idea of Zen comes in.  Zen is the space between.  Zen is the effortless flow.  Zen is the silent, observant onlooker onto our busy world of nothingness.  Zen is the state to get into before returning to the ABC of business, academia and all those things where we sequence stuff and continue our practice of the art of business conversation.
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So, enjoy the break.  Listen to the silence.  Observe the subtle messages coming from the conversation with yourself.  Say nothing and say everything.  Come back refreshed and energised to take on the new challenges that you discover in the hidden moments of this August recess.
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The Seven Questions of Innovation

Sometimes you get stuck.  You can’t think of a way out.

Well, it’s not the first time!  Mankind has a long history of innovation.

This video explains it beautifully – and gives us seven questions to ask when you get stuck:

Go on! Try it!  Ask the seven questions:

1.  What can we imagine?

2.  What can we look at differently?

3.  What can we use differently?

4.  What can we move?

5. What can we interconnect?

6. What can we alter?

7.  What can we make?

That’s all very well if you are a guy (like me) and trying to fix things to make things better.  But what about the emotional side of the equation?  Jason Headley has another (perhaps much more brilliant video) which should amuse those that find communication skills between the sexes more challenging:

 

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The Heart’s Intuitive Intelligence

Last Thursday, I had a meeting with a business colleague.  We had only met once before – but somehow the energy felt really good between us.  Conversation flowed.  Ideas bubbled to the surface.  Creative spirit abounded.

During the conversation, it became apparent that I had talked in our previous meeting about intuition.  I had forgotten this – but it  is something I have recently become very interested in.  In summary, it’s the idea that the world is far too “mental” and that many have lost touch with their intuitive guidance system – based around the heart.  I’m also a strong believer in the idea that everything is connected.

And so it was, just by chance (as happens when browsing the internet) I came across this video below:

I don’t know too much about the organisation behind the video – but just love the overall theme, messages and visuals.  It somehow helps us to remember things we have forgotten or lost – so we can get back into the life-force and remember who we are.

Sit back and enjoy!

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Overcoming Bitter Enemies

I came across this quotation the other day, and it struck a chord:

“One must be aware that there is nothing so difficult,
more doubtful in its result,
and more dangerous to do
than to introduce a new state of things. 
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The innovator has bitter enemies
among all those who benefit from the old system,
while he only has half-hearted defenders
among those who expect to benefit from the new system.
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This half-heartedness has its roots in man’s lack of faith,
because he does not really believe in the new state
until he has experienced it.”
Machiavelli
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Goldfish

The question is, how do you help folk to experience and have faith the new state at the early stages of a change?  How do you get to that tipping-point where there is enough energy to get lift-off with the new system?  Remember, Machiavelli never saw a computer, so it was not computer systems he was talking about!  It was much more about States and states!

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Magic from Manchester

I would be surprised if you had not heard about it.  Yet we live in such a busy world, maybe you haven’t.

It was discovered in Manchester – and here is a short video describing some of its potential:

Graphne was discovered  by Andre Geim and Konstantin Novoselov at the University of Manchester  – who subsequently went on to win the Nobel Prize for Physics in 2010″for groundbreaking experiments regarding the two-dimensional material graphene”.  The magic material could well  create the next break-through in battery technology for mobile phones and electric cars –  at a fraction of the cost of current technologies.  That alone would be mind-blowing!

Yet it has so many other uses.  It is cheap to manufacture .  And as it is purely carbon – it is very environmentally friendly!

If you want to get into the science of graphene, then watch this video:

There are many more videos on YouTube and many more articles about graphene on the Internet.

Makes you think.

Makes you think about the other uses it could be put to in the future.

Makes you think about how you might get more involved in developing its potential.

Makes you think how it will change people’s lives in the next century.

Makes you think.

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