The Art & Science of a Successful Product Launch

Steve Jobs became the iconic figure standing in a black turtleneck sweater introducing the next wave of Apple’s innovation in the noughties.  Year-in, year-out, Apple perfected the pre-launch leaks, the launch itself and the post-launch record-breaking.  It is difficult to find another company that has done this so well and with such theatre.

jobs launch

The challenge with online businesses is that the drama is more difficult to choreograph than pulling the world’s best tech journalists into a Silicon Valley theatre.  And yet there are many principles that can be carried over into the online world that work in the same way.  It goes something like this:

Pre-launch Information > Launch “Theatre” > Post-Launch Compound Growth

I have had the fortune of studying under a person for the past year that seems to have perfected the online product launch.  So much so that many, many other successful online coaches, consultants and trainers copy his techniques.  His name is Jeff Walker and his product is called the “Product Launch Formula”.

Once a year, Jeff generously presents his methods and approach in a set of three free online courses (which will be available for the next week or so) to those who are interested in learning more about this fascinating subject.  The third video also contains a very valuable Product Launch Blueprint which you can download and use in your own business.  It is a step-by-step guide that gives you a great framework that gives your clients fantastic value even before you launch your product!

I have seen the good, the bad and the ugly when it comes to online internet training – but I honestly have to say that Jeff is possibly up there with Steve Jobs when it comes to that cool, Californian way of explaining complex ideas in really simple ways that mere mortals (like me) can understand.

I thoroughly recommend that you try to watch Jeff’s three videos over the weekend so that you can go back to work on Monday to put a few of them into practice (or into your plans) to help you launch your next product, project or set of ideas.

Click on this link to access Jeff’s Product Launch Blueprint.  I’m sure you will find something of value.

Share

Steve Jobs RIP

I cannot mark today’s Thursday Thoughts without a tribute to Steve Jobs.  He became a legend in his own lifetime and he has surely changed the way that we work,  play and think.  He will be sadly missed having made a unique contribution to those who live beyond his untimely death.

Before he died, he expressed his philosophy on death with simplicity and elegance:

“No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

Steve Jobs, Rest in Peace.

Share

Jobs, Dots and Coincidences

In the week that Steve Jobs gave up as CEO of Apple, I was reminded by a good friend, Cliff, of part of Jobs’ address to Stamford students in 2005:

“You can’t connect the dots looking forward. You can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future. You have to trust in something: your gut, destiny, life, karma, whatever – because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference.”

The idea that “dots will connect down the road” is such an interesting one. So many things become obvious with the benefit of hindsight. So it was, whilst on holiday in Sicily over the past ten days, that I was thinking about the importance of coincidences when looking back in life.

How many times in your life have you thought “That’s a coincidence!” – and the event or chance meeting has led to something important developing further down the road?

There is also the famous puzzle about how many people you need to gather together in a group for there to be less than a 50% probability that two in the group will share a birthday. The answer is not, as may would think 183 (or a half or 366) – but it is, in fact, a mere 23!  Therefore coincidences are actually more common than we might at first think!

James Redfield in his book “The Celestine Prophecy” develops the main character with him beginning to notice instances of “synchronicity”, or the realisation that coincidences may have deep, sometimes spiritual meanings.

And, as Einstein charmingly said: “Coincidence is God’s way of remaining anonymous.”

To bring me back to Steve Jobs – his creations (or the creations of Apple) have been important at certain transition points in my life – whether they be the first Apple 2 I bought in 1980, or the Macbook Air I ordered today because my MacBook Pro that I got when I set up Objective Designers 3 years ago packed up last week!

Whether you believe these deeper meanings or not, REFLECT ON IT: When have coincidences changed your direction in life – or the decisions you have made?  They have for me. Maybe they have for you?

Please think about these coincidences that have turned your life….and, if you think you have a good story, please put it in the comment box below!

Share