As the world becomes more and more global and the European national political and economic frameworks remain stressed, each city is left to its own devices to attract inward investment and keep and grow talent.
In researching this area for a number of UK cities, a friend in the US sent me the link to this video. It is so clever on so many levels you have to watch it more than once:
Oh, and anyone thinking of moving into a new career of iPad magic shows, please let me know! I would love to learn how to do this kind of magic! Brilliant!