Eco Systems, Efficient Thinking and Complementary Currencies

Slightly more than three years ago I was part of a worldwide team of volunteers within IBM researching the implications of climate change across every major industry sector on the planet. I led the Telecoms stream and discovered that although the Telecoms sector accounts for about 2% of man’s carbon footprint, this negative aspect was balanced by the associated benefits of reducing the impact of other more carbon-gulping industries such as Travel and Transport.

Yet through the whole study, IBM framed the study not in terms of carbon reduction – but in terms of sustainability. The pursuit of sustainability has confused me somewhat since then for a number of reasons. Firstly, nothing is sustainable for ever. Everything changes. Secondly, the whole carbon reduction movement has been (and continues to be) over-ridden by the world’s financial crisis. And thirdly – and perhaps most importantly – I had never taken the time to look into the principles behind sustainability so that I could explain it to someone else with clarity and simplicity.

All that changed last week. From my research into the future of money, I came across an excellent TED Talk – and website by Bernard Lietaer – a German Professor who specialises in another of my interests – Community Currencies.  Lietaer’s pursuit for different models for money in the TED talk took him to  ecology and a rather splendid discipline of “Ecological Economics”.  Made sense to me (and the bees) – so I researched further.

Lietaer’s ideas originated from some earlier research from Robert. E. Ulanowicz – a Professor at the University of Maryland Center for Environmental Science.  He defined sustainability as a state between efficiency and diversity – elegantly shown by a green ball in balance at the top of a convex curve:

Lietaer further shows in his joint paper with Ulanowicz and their co-author Sally Goerner that this model is as equally valid in organic, biospheres as it is in economics.  Lietaer proposes that the reason for the financial crisis is that the system became more and more efficient at the expense of diversity.  Makes sense.

So the challenge is to move from the (left-brained) obsession with efficiency and cost-cutting and move to the right by encouraging diversity and communication (right brained stuff).  Also makes sense.

So to get out of the current economic crisis we need – complementary (or local) currencies that build diversity back into the system.  And quickly.

You can read more on Bernar Lietaer’s ideas on his website.   And below is an abstract of the paper:

I’m off to see another lecture on the future of money at the RSA next Thursday.  So next week’s Thursday Thought  might be a hat-trick on this subject.  Even if the authorities have removed the tents from StPauls by then!

Keep thinking!

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What Really Motivates You?

As a keen watcher of the RSAnimate series, I was surprised I had not posted on the most popular animation yet – Dank Pink’s brilliant exposure of what really motivates us. With nearly 7 million views, it is an insightful analysis of what really motivates – and the answer is not obvious. The story takes us on a journey to uncover what really does give us the motivation to do more than just get us out of bed every day and go to work.

Before you watch it (even if you have seen it before), write down what you think really motivates you – and then compare it with Dan’s three motivators at the end of the video. Even it if you get all three correct, the exercise will certainly make you think!

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What Makes a Good Story?

I have always been fascinated by what makes up a good story and the effect that is has on the way we think about the world and our place within it.  I have only recently came across the work of Joseph Campbell and his seminal work “The Hero with a Thousand Faces”.  In the book he explores the underlying pattern of the heroic struggle from each of the great myths from around the world. He then goes on to uncover an underlying sequence of typical “hero-actions” which are embedded in each of these stories.

George Lucas (the creator of StarWars) was so impressed by Cambpell’s work that he wrote the StarWars epic using his ideas.  We are very fortunate that a series of six programmes summarising Campbell’s work and his ideas were recorded just before he died. You can see the first (and subsequent) videos on the (rather whacky) internet site below – though it is obviously much better to buy “The Power of Myth” DVD on Amazon or elsewhere and watch it legally:

Campbell neatly summarises one of the heoric struggles with phrase early-on in the six-part documentary:

“where we had thought to be alone, we will be with all the world”

The orphan archetype is possibly the most common storyline that Campbell uncovered.  Moses, Romulus and Remus, Cinderella, Oliver Twist, Mowgli, Tarzan, Superman, Annie, King Arthur, Frodo Baggins, and yes, Harry Potter – as well as Luke Skywalker.

As Terry Windling so succinctly puts it:

“The orphaned hero is not, however, a mere fantasy cliché; it’s a mythic archetype, springing from some of the oldest stories of the world. This archetype includes not only those characters who are literally orphaned by the death of their parents, but also children who are lost, abandoned, cast out, disinherited by evil step–parents, raised in supernatural captivity, or reared by wild animals.”

Christopher Volger (in his book The Writer’s Journey) created twelve distinct stages to a good story:

1. Ordinary World

2. Call to Adventure

3. Refusal of the Call

4. Meeting the Mentor 

5. Crossing the Frist Threshold

6. Tests, Allies and Enemies

7. Approach

8. Ordeal

9. Reward

10. The Road Back

11.  Resurrection of the Hero

12. Return with the Elixir 

So there you have it.  The twelve stages to telling a good story based on Campbell’s “Monomyth” – or common pattern for all good stories. Try it.  It really works.  Whether you are narrating an important case study that is being used as an example to help you sell a product or service at work, or giving a bed-time story to children, the underlying drama always touches a chord.  And it is fun to hold the attention when only you know where you are going to end up! Ah, yes. That is the other trick. It is important to know where you are going to end up (roughly) – though I find some of the fun of story-telling is that the story itself can unfold in unexpected ways. The Hero always finds his or her way through, though!

Oh, and by the way.  Steve Jobs was an orphan.  Which is probably why his real-life story has touched us in so many ways in the past week.

Makes you think, anyway!

Other References:

Joseph Campbell Foundation – for a lot more resources

Joseph Campbell Foundation on YouTube – for some other great videos from Campbell

Windling, Terry.  

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