What is “Best”?

With the debate about what “best” looks like as in “The UK will have the best broadband in Europe by 2015”, I looked up some famous quotations on “best”:

“The best and most beautiful things in the world cannot be seen or even touched. They must be felt within the heart.”– Helen Keller

“Don’t be afraid to give your best to what seemingly are small jobs. Every time you conquer one it makes you that much stronger. If you do the little jobs well, the big ones will tend to take care of themselves.”– Dale Carnegie

“The government is best which governs least.”– Thomas Jefferson

“It is no use saying, ‘We are doing our best.’ You have got to succeed in doing what is necessary.”– Sir Winston Churchill

“One of the best ways of avoiding necessary and even urgent tasks is to seem to be busily employed on things that are already done.”– John Kenneth Galbraith

“The only real failure in life is not to be true to the best one knows.”– Buddha

“Sometimes the best gain is to lose.”George Herbert

With thanks to: http://www.smallbusinessnotes.com/small-business-resources/quotations-containing-the-word-best.html