{"id":1653,"date":"2015-09-17T16:40:50","date_gmt":"2015-09-17T15:40:50","guid":{"rendered":"http:\/\/www.lornemitchell.com\/?p=1653"},"modified":"2015-09-17T23:11:58","modified_gmt":"2015-09-17T22:11:58","slug":"the-art-science-of-a-successful-product-launch","status":"publish","type":"post","link":"http:\/\/www.lornemitchell.com\/?p=1653","title":{"rendered":"The Art & Science of a Successful Product Launch"},"content":{"rendered":"

Steve Jobs became the iconic figure standing in a black turtleneck sweater introducing the next wave of Apple’s innovation in the noughties. \u00a0Year-in, year-out, Apple perfected the pre-launch leaks, the launch itself and the post-launch record-breaking. \u00a0It is difficult to find another company that has done this so well and with such theatre.<\/p>\n

\"jobs<\/a><\/p>\n

The challenge with online businesses is that the drama is more difficult to choreograph than pulling the world’s best tech journalists into a Silicon Valley theatre. \u00a0And yet there are many principles that can be carried over into the online world that work in the same way. \u00a0It goes something like this:<\/p>\n

Pre-launch Information > Launch “Theatre” > Post-Launch Compound Growth<\/em><\/span><\/p>\n

I have had the fortune of studying under a person for the past year that seems to have perfected the online product launch. \u00a0So much so that many, many other successful online coaches, consultants and trainers copy his techniques. \u00a0His name is Jeff Walker and his product is called the “Product Launch Formula”<\/a>.<\/span><\/p>\n

Once a year, Jeff generously presents his methods and approach in a set of three free online courses (which will be available for the next week or so) to those who are interested in learning more about this fascinating subject. \u00a0The third video also contains a very valuable Product Launch Blueprint<\/a><\/span> which you can download and use in your own business. \u00a0It is a step-by-step\u00a0guide that gives you a great framework that gives your clients fantastic value even before you launch your product!<\/p>\n

I have seen the good, the bad and the ugly when it comes to online internet training – but I honestly have to say that Jeff is possibly up there with Steve Jobs when it comes to that cool, Californian way of explaining complex ideas in really simple ways that mere mortals (like me) can understand.<\/p>\n

I thoroughly recommend that you try to watch Jeff’s three videos over the weekend so that you can go back to work on Monday to put a few of them into practice (or into your plans) to help you launch your next product, project or set of ideas.<\/p>\n

Click on this link to access Jeff’s Product Launch Blueprint<\/a><\/span>.\u00a0 I’m sure you will find something of value.<\/p>\n","protected":false},"excerpt":{"rendered":"

Steve Jobs became the iconic figure standing in a black turtleneck sweater introducing the next wave of Apple’s innovation in the noughties. \u00a0Year-in, year-out, Apple perfected the pre-launch leaks, the launch itself and the post-launch record-breaking. \u00a0It is difficult to find another company that has done this so well and with such theatre. The challenge … <\/p>\n

Continue reading “The Art & Science of a Successful Product Launch”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[77,69,42,39,32,50,68,65,46],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6DQGK-qF","jetpack-related-posts":[{"id":1666,"url":"http:\/\/www.lornemitchell.com\/?p=1666","url_meta":{"origin":1653,"position":0},"title":"The Single Most Important Ingredient for a Great Product Launch","author":"Lorne Mitchell","date":"24\/09\/2015","format":false,"excerpt":"This week's \"Thursday Thoughts\" is one in a series on Product Launches - a subject that I find\u00a0fascinating\u00a0and so important to\u00a0growing a successful\u00a0business. So, what is the single most important ingredient of a great product launch? \u00a0We need\u00a0to look no further than the film (or movie) industry - and to\u2026","rel":"","context":"In "Art"","block_context":{"text":"Art","link":"http:\/\/www.lornemitchell.com\/?cat=69"},"img":{"alt_text":"Our Story","src":"https:\/\/i0.wp.com\/www.lornemitchell.com\/wp-content\/uploads\/2015\/09\/Our-Story-300x172.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":577,"url":"http:\/\/www.lornemitchell.com\/?p=577","url_meta":{"origin":1653,"position":1},"title":"Reasons for the Crisis: Designing for Obsolescence","author":"Lorne Mitchell","date":"27\/07\/2011","format":false,"excerpt":"In a week where the Murdoch media empire appeared to lose its power, I came across this video \"The Story of Stuff\"- perhaps the most important \"News of the World\" that Murdoch's empire was at the heart of ignoring. Even if you have seen it, watch it again: it will\u2026","rel":"","context":"In "Animated"","block_context":{"text":"Animated","link":"http:\/\/www.lornemitchell.com\/?cat=70"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1748,"url":"http:\/\/www.lornemitchell.com\/?p=1748","url_meta":{"origin":1653,"position":2},"title":"The Stage Gate Process Kills True Innovation","author":"Lorne Mitchell","date":"04\/02\/2016","format":false,"excerpt":"Last week\u2019s Thursday Thoughts raised many comments from readers: which has certainly made me think a lot more about innovation in the past week! \u00a0Many thanks for those of you that engaged in the conversation! \u00a0 My hypothesis that customers were the best source of innovation was challenged by quite\u2026","rel":"","context":"In "Cycles"","block_context":{"text":"Cycles","link":"http:\/\/www.lornemitchell.com\/?cat=80"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.lornemitchell.com\/wp-content\/uploads\/2016\/02\/Design-Process-Crossed-Out.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1734,"url":"http:\/\/www.lornemitchell.com\/?p=1734","url_meta":{"origin":1653,"position":3},"title":"The Best Source of Innovation","author":"Lorne Mitchell","date":"28\/01\/2016","format":false,"excerpt":"The news this week that the upwards-ever-upwards iPhone sales are finally stalling was a stark reminder that even the greatest companies struggle to keep the juices of innovation flowing year-on-year. \u00a0The Apple Watch couldn't replace the iPhone and the iCar (if it ever arrives) is still a few years out.\u2026","rel":"","context":"In "Big Ideas"","block_context":{"text":"Big Ideas","link":"http:\/\/www.lornemitchell.com\/?cat=42"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.lornemitchell.com\/wp-content\/uploads\/2016\/01\/AdobeStock_94946121.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":252,"url":"http:\/\/www.lornemitchell.com\/?p=252","url_meta":{"origin":1653,"position":4},"title":"Digital Scotland Rocks!","author":"Lorne Mitchell","date":"05\/11\/2010","format":false,"excerpt":"I was away in Edinburgh last week at the launch of the Digital Scotland report. \u00a0A fine piece of work which creates a new way of looking at Next Generation Access in the UK by suggesting that Scotland creates a Digtial Scotland Trust with a number of internet hubs which\u2026","rel":"","context":"In "Big Ideas"","block_context":{"text":"Big Ideas","link":"http:\/\/www.lornemitchell.com\/?cat=42"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":529,"url":"http:\/\/www.lornemitchell.com\/?p=529","url_meta":{"origin":1653,"position":5},"title":"Innovation at the Edge of Elecricity","author":"Lorne Mitchell","date":"30\/05\/2011","format":false,"excerpt":"Although this is almost exactly a year old and quite US-centric, the video below \"Innovation at the Edge of Electricity\" was made. 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